The 5th China Hospitality Brand Value Summit, one of the most influential events in China's hospitality industry, concluded on January 10, 2022. Every year, the summit gathers brands from around the world to share insights on brand building. This year's participants included former officials from the China National Tourism Administration, and guests from the China Tourism Association, the China Chamber of Tourism, the China Tourism Academy, and hotel associations at provincial and municipal levels.

Amber, Smartcom's brand for hotel and apartment services, won several awards at this year's event, including the Brand Award for the Greatest Potential in the China Hospitality Industry for Amber House, the Most Competitive Business Hotel in the China Hospitality Industry for Amber House Hangzhou, and the 2021 City Hot Spot Hotel in the China Hospitality Industry for Amber House Xi'an.

These awards reflected Amber's influence and recognition in the industry. Amber has been and always will be committed to providing comfortable and convenient accommodation for business travelers.